They’ve taken it to the streets!
In celebration of bringing the RidekickTM power trailer to the market, the Ridekick International team rode enmasse through the streets of downtown Fort Collins, Colorado. And not only did they ride, but they also delivered checks to local non-profit organizations.
Through its Dollars for Demos Program, Ridekick International routes marketing dollars into philanthropic dollars. For each person who gives the Ridekick power trailer a try, Ridekick International will donate a dollar to local non-profits that support bicycle advocacy and sustainability. “We were fortunate to be invited to give demo rides at Whole Foods Market and New Belgium Brewing during Bike to Work Day. In addition to hosting the demos, both companies agreed to match our donations,” spokesperson Chelsey Walker explained.
Together, nine of the company employees rode a 10-mile loop to visit the Fort Collins Bike Library, Fort Collins Bike Co-op, and Trees, Water & People to donate over $330 to the organizations. Organization volunteers and employees were given the opportunity to try the Ridekick power trailer. “That was a blast!” exclaimed Heather Herrell of Trees, Water & People. “I can see myself commuting to work with the help of the Ridekick trailer.”
After a few spins around the Colorado State University Oval, the Ridekick team decided that the company ride was entertaining enough to do again in the near future. Fort Collins residents should be on the look-out for the power trailers on city streets! Anyone want to try to break the record for the greatest number of Ridekick power trailers on the same street at the same time? Current high is nine!